Responsive Website / 2017
After years of championing diversity in creative industries, ADCOLOR looked to transform their basic one-page template site to better reflect the expansive organization. The previous site was geared towards their annual conference and awards, lacking representation of the numerous other programs, events, campaigns, and other initiatives that the organization makes in the advertising, technology, and media industries. The redesign will present the mission of the organization, the people impacted, current events, program information, along with a resource library. Additionally, ADCOLOR recently underwent a rebranding by GSD&M that will be implemented into the new site. The site is currently under development.
The Face of Diversity
The site's large, natural, and vibrant imagery showcase the faces that the organization impact. Full width images are balanced with white space, clean typography, and limited use of iconography.