JESSICA HOLLAND
Visual Identity / 2013
I was hired to create a clean and professional monogram logo for an accountant. The client's desired direction was to be a strong and classic look with a bit of flair to separate it from other personal branding in the industry. The project included a logomark along with a set of stationery including business cards.
Moodboard
I set out to design a monogram that would present an immediate sense of trust and professionalism while carrying an edge that would invoke intrigue. The design was to hold a strong feminine appearance with classic and established elements natural to the business world.
A Modern Classic
By using color I positioned what would have been a traditional feeling logomark in a new light, holding energy and creativity. A modern touch on a classic monogram.
